Yesterday it was announced that Sho Madjozi is set to perform at BUDX, Miami over the Super Bowl LIV weekend which means she will take her place on stage alongside the likes of global superstars The Black Eyed Peas, Halsey and Diplo. Along with Madjozi, two other South African “Kings of Culture” – Karabo “Poppy” Moletsane and Moonchild Sanelly – will join 200 influential creatives from over 20 countries in a curated jam-packed itinerary of imaginative activations including being a king of music, art, fashion and sports together with electrifying live performances and unforgettable collaborations.
“It‘s such a privilege to be invited to show the world’s creatives the vibrancy of African music,” said Sho Madjozi.
In representing Mzansi’s creative voice, joining Sho Madjozi is Illustrator and street artist Karabo “Poppy” Moletsane. Culture-maker, Karabo, will stamp her unapologetic expression and her Afro-futuristic visuals at the official live BUDX Art activation by customizing sneakers, coinciding with the biggest sporting event of the year: The Super Bowl LIV weekend.
International influencers at BUDX are also in for an unfiltered taste of African Imagination from the innovative mind of Moonchild Sanelly as she curates content of her BUDX experience. Moonchild’s signature blue hair, poetry-turned-rap and spectacular stage performances have earned her 1000s of fans internationally, including Beyoncé who included Sanelly on her album “The Lion King: The Gift”.
“African creatives have a unique voice, style and edge with a worldwide influence. Budweiser “King of Beers” is excited to have identified exceptional culture shapers from the continent. We have created the BUDX platform for these Kings to claim the spotlight on the world’s biggest stage while sharing their inspirational stories,” said Thomas Lawrence, Marketing Manager of Budweiser Africa.