Castle Lite recently launched their new 250ml bottle in style at the New York Runway ZA that found Africa’s largest premium beer brand, Castle Lite, coming through and pretty much taking over the whole runway with one show-stopping new cutting-edge innovation – which is of course the new Castle Lite 250ml. Made up of a stylish faceted neck that hints at the extra cold refreshment, this new 250ml Castle Lite innovation was clearly designed to takeover the summertime! Oh well atleast that’s what we think because it’s got that vibe… With that said HYPE got the chance to talk to Brand Director, Silke Bucker, to know a little bit more about the new 250ml bottle, the inspiration behind it, Rouge’s involvement and a whole lot more. Watch below:

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