AVANT-GARDE COVER STORY: ELAINE & UNA RAMS

IN COLLABORATION WITH ASICS SPORTSTYLE

STORY BY RUDZANI “ROO” NETSHIHENI

PHOTOGRAPHY BY @theexpressionist

CREATIVE ASSISTANCE BY @uno.gondo

MAKE UP BY @enhlenyembe_

CREATIVE DIRECTION/STYLING BY @studiobila

For the longest time, the music industry with South Africa has constantly birthed out a sometimes-overwhelming amount of talent and to be honest only you can decide if having more than enough is a good thing in this case but yes an overwhelming amount of talent still. Some you know and some have been hiding in plain sight, but do trust that this introduction exists to remind you that South Africa has talented musicians. And its ideally not just within the hip hop space, within all genres… So here we are with a new cover story that celebrates the Avant-Garde or the experimental people that are unorthodox with respect to art, culture, or society as the world wide web puts it… The aesthetical & innovative musicians that are changing the lives of those around them and their own. And who better to put on a cover either than RnB sensation Elaine and musical maestro Una Rams, who have both through pure self-expression in music, captivated the music scene. Both singer-songwriters, within this cover story (in collaboration with ASICS Sportstyle) I got the chance again to convince them to share more about what moves, drives and keeps them pretty much so different from any of their peers. 20-year-old Elaine is currently enjoying the success & impact of her self-released EP called Elements which continues to reach ears around the globe. Una Rams journey has arguably made him one of South Africa’s top songwriters which is an addition to the music, features, and projects he has released. Both artists represent the growth of untainted young musicians with South Africa that going against the “wave” to narrate their distinctive stories through song. This isn’t the first time we interview the two but it is the first time they open this much to us… To you…

CHOOSE YOUR STORY BELOW.

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