It was recently announced that Reebok South Africa have collaborated with AKA to create a unique limited edition of sneakers that will be distributed across South Africa. And some insight footage that is currently being shared by Reebok details the creation behind the “SneAKA”. Reebok SA has released 2 of a 6 episode series that shows the making of the shoe leading up to the launch.
“We agreed from both sides that if we were going to do this, we were going to do it right. We needed to get AKA out to Reebok HQ in the States to dig in with the designers first hand, and really do this properly and push the envelope” – Brand Director of Reebok
”The last couple of years with Reebok have been amazing, in terms of us making strides in doing things that have never been done before in South Africa. When I started with Reebok, one of my main goals was to really embed myself in the brand to the point that we’re making product together” – AKA
TheSneAKA is said to be a highly exclusive limited edition product and only 600 pairs are being made. Each box is individually numbered and signed by AKA. Each pair comes with a certificate of authenticity. The SneAKA will be available for purchase on October 26th at Reebok.co.za. A limited number will also be available for purchase in Reebok stores.