Fierce SA hip hop artist Nelz has just bagged herself an endorsement deal with FILA which is a new partnership that promises an exciting future ahead. This means that as of now you’ll be seeing more of Nelz at FILA campaigns and everything FILA. Endorsement deals have steadily been on the rise within our culture and it feels good to witness other progressive relationship being formed between a hip hop powerhouse and global brand.

“I’m super excited!! FILA is a brand that was worn by my grandparents back in the day! The history of the brand makes me appreciate being part of it even more!! Definitely looking forward to a lifetime partnership with the brand and an exciting future! Bazong”FILA” – Nelz

 

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