Trevor Stuurman And Nomalanga Shozi Star In G-Star RAW’s Latest SS19 Campaign

G-Star RAW recently launched its latest SS19 brand campaign, which highlights unique personalities, with the confident message, “It’s you. Own it.” To give the campaign local context G-Star has collaborated with two of South Africa’s stars – multimedia visual artist Trevor Stuurman and actress, TV personality and radio host Nomalanga Shozi – to be the faces of the South African campaign.

“I love G-Star’s commitment to innovation. I think fashion has a significant role to play in shaping the future and G-Star is at the forefront of this. South Africa is home to phenomenal talent in terms of creativity and ingenuity. This shines through in this campaign.”  – Nomalanga Shozi

The campaign speaks to the outspoken, the confident, and the ones who don’t just follow pre-established rules. It’s about individuality and innovation – two characteristics the brand embodies. Stuurman and Shozi are the perfect individuals to capture the campaign messaging. Both are outspoken advocates for individuality. They are champions for South African culture and heritage. And they stand out, with Stuurman an internationally acclaimed visual artist and Shozi the face of BET Africa at the tender age of 23.


 “We’ve worked with Trevor and Nomalanga many times before, so we’re thrilled to be lifting our collaborations to the next level. We’re proud to have them represent us as they perfectly embody our campaign message.” – Alastair Davies, General Manager, Southern Hemisphere at G-Star RAW

For 30 years, G-Star has been pushing the boundaries of denim design. Committed to craftsmanship and premium products, it has shaped the industry through break-through innovations like its ‘3D Denim’.  Alastair says, “We know who we are, and we own it. That’s the essence of why we believe this campaign will resonate with like-minded South Africans”.

“It’s been a great pleasure to once again collaborate with the G-Star team. I think affirmation of individual identity is so important. In South Africa, we’re all so diverse. It’s critical we recognise our own strength and that of others. For me, that’s what this is about.” – Trevor Stuurman

The G-Star RAW S/S ’19 campaign launched, April 15th.

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