It’s been reported that J. Cole could be the next big artist to sign with one of the biggest sportswear brands in the world. Yesterday Puma endorser Usain Bolt shared a photo of himself on social media which he captioned, “Puma Family.” On stage with him was Cara Delevigne, Adriana Lima and J. Cole. Although he didn’t announce any deals himself, many have speculated that he’s the latest star to sign a major endorsement deal with a sports brand. Puma’s Senior Marketing Manager Clyde Edwards even took to Twitter to tease Cole’s deal with Puma. “ROC is in the building,” he tweeted. Cole is signed to Jay-Z’s Roc Nation and Jay-Z also has his own connection to the brand. Jay was named the creative consultant of Puma Basketball last year too remember?