The Continental 80 silhouette returns as a symbol of democratic design for the contemporary sneaker wearer. Now an established icon within the adidas Originals repertoire, the silhouette sees a simple, unrefined aesthetic brought forward from the archives straight to the present.
Harking back to the brand’s legacy of iconic court style leather sneakers, the Continental 80 sneaker takes inspiration from archival 80s training shoes, offering a fresh look at vintage aesthetic while updating proportions and materials. The silhouette is defined by its versatility, embodying the notion that sometimes simplicity can be the boldest attitude.
Respecting its heritage whilst looking toward the future, the Continental 80 silhouette returns in a number of striking new colorways. With eye-catching lines and bold color-blocking, the Continental 80combinesan instantly recognisable super-soft leather upper with a double cup-sole, representing a benchmark for style and comfort. To bring the Continental 80campaign to life locally, adidas Originals South Africa have partnered with a diverse group of creators, each with their own unique sense of style.
The digitally-led campaign featuring each of the creators in paparazzi-style images and videos aims to demonstrate the silhouette’s universal appeal and the quintessential attitude that comes with wearing it. With Instagram as the content platform of choice, the creators have been tasked with showcasing this iconic silhouette and how it authentically fits into their everyday lives.
In addition to this, the creators will also bepromotingan exciting call-to-action.Until24March 2019, adidas Originals fans are encouraged to take part in a giveaway driven by a simple Spot, Share, Winsocial media mechanic that will see one lucky person winning a pair of Continental 80 every day! In an aim to flood Instagram with continental 80, anyone and everyone is invited to capture an image of the silhouette on foot, in-store or online. Once they upload their picture to Instagram and the correct tags, their post will serve as an entry into the competition.
SPOT.SHARE.WIN Simply take a photo of a Continental 80 shoe on foot, in-store or online, post the content on Instagram with the hashtags #Continental80 #ntwrkarea3andtag @adidasza to stand a chance to win a pair for yourself. Link to T’s and C’s on www.3stripes.co.za