Palladium’s AW19 story starts with its iconic style PAMPA HI. Taking inspiration from social movements of today and also Pampa’s association with waves of historic resilience – such as the May ’68 student protests in Paris when students wore Pampas in their droves – Palladium declares its iconic style as the ‘uniform of the people’. An ode to today’s socially-conscious youths who fight for positive change, and care deeply for the environment and human rights, Palladium delivers three distinct product stories inspired by the new power generation: PAMPALICIOUS, PAMPA ORGANIC and PAMPA TC.
Each of the three stories have special meanings and purposes, and are designed to act as a platform to empower and support the wearer during their journey towards positive change.
Continuing on from Palladium’s AW18 ‘Dare The Unknown’ brand campaign, the brand continues to dare the audacious to make positive change for the world.
The inspiration for PAMPALICIOUS came from those who dare to demand equality, those who protest for a better world for everyone without compromise.
Available in an array of pastel tones including pink, yellow, mint, and baby blue, the PAMPALICIOUS also incorporates a metallic pull-tab referencing the packaging of that youth chew favourite, bubble gum.
Additional references to bubble gum include rubber bubble gum lace tips, a translucent bubble gum outsole, and completing the style Palladium’s logo gets a sticky bubble gum update.
PAMPA ORGANIC is catered for those who dare to care. This time Palladium’s flagship style is given an environmentally conscious update. Both upper and lining are made using organic canvas and laces are completed with biodegradable plastic tips. Recycled rubber outsole and a cork-laminated insole complete the boot. This style is available in six colours including dusk blue and peach pearl.
The season’s third story from Pampa: Uniform of The People. Inspired by Palladium’s military heritage, the rebooted PAMPA TC 2.0 is designed for those not afraid to protest and disrupt for a better world. PAMPA TC 2.0 is available in four different colourways: black, titanium, aluminum & olive night.
PALLAPHOENIX FLAME // ‘FROM OUR ARCHIVES TO THE STREETS’
PALLADIUM CONTINUES ITS AW19 JOURNEY BY EXPLORING ITS ARCHIVE AND REVISITING ANOTHER CLASSIC
PALLAPHOENIX FLAME. A tribute to Palladium’s sporting legacy, Phoenix was the name of Palladium’s sports sub-brand in the 1970s, with Flame the brand’s signature sports shoe.
Reinterpreted as a sneaker, PALLAPHOENIX FLAME carries the aesthetics of its predecessor: Flame shaped-stripes in red and blue appear as an ode to the French Tricolore flag which also features in a more literal and subtle way on the sides of each shoe. PALLAPHOENIX FLAME’s comfort credentials are amplified by the use of a lightweight outsole.
Available in either lo-top or hi-top silhouettes, Flame arrives in a kaleidoscope of colour combinations from signature Tricolore to various hues of grey.
INTRODUCING FOR AW19
BLANC LITE LOW CUFF
BLANC LITE LOW CUFF from the LITE family is a sneakerised version of the Pampa. It features a LITE tech outsole and comes as a mid-cuff offering. Available in six different colourways, including red & white and black & white, BLANC LITE LOW CUFF is completed with a soft ribbed ankle cuff.
RETRO LITE SUPPLY also features a LITE tech outsole and is available in a mid-cuff style. It also features the geographic coordinates of Lyon on its side with the flame branding returning as a nod to this season’s Phoenix revival. RETRO LITE SUPPLY is available in two colourways: star white and smoked pearl.
PAMPA LITE makes a comeback for AW19. Designed to provide utmost lightness without compromising design details, the LITE family broadens for AW19 with eight distinct sub-offerings including PAMPA LITE CYBER SKIN
and PAMPA LITE+ VAPOR WATERPROOF+.
Exploring a zero-gravity theme, Palladium’s iconic city exploring boot Pampa is reinterpreted with lightweight and
breathable fabrics including the use of knitted fabrics. LITE technology is developed with the latest technology to
provide the same comfort and quality as the sturdy soles. Palladium created LITE sole units to enable the urban explorers to continue their quest by wearing the classic Palladium styles without compromising on the boot.
An innovative development, LITE technology rejuvenates iconic Palladium rubber soles: molded rubber midsole with EVA injected outsole. This formula reduces weight, introduces moisture-wicking properties into the two-piece
sock liner and as a result, it creates a lightweight and breathable lightweight boot. The perfect companion for exploration during warmer months from attending city festivals to going for urban exploration.