Original urban explorer brand PALLADIUM launches its AW19 collection with a range that ticks all boxes when it comes to trend, comfort, and functionality.
PALLADIUM’s AW19 story starts with its iconic style PAMPA HI. Taking inspiration from social movements of today and also PAMPA’s association with waves of historic resilience – such as the May ’68 student protests in Paris when students wore PAMPAs in their droves – PALLADIUM declares its iconic style as the ‘uniform of the people’.
An ode to today’s socially-conscious youths who fight for positive change, and care deeply for the environment and human rights, PALLADIUM delivers three distinct product stories inspired by the new power generation: PAMPALICIOUS, PAMPA ORGANIC and PAMPA TC 2.0
Each of the three stories has special meanings and purposes. They are designed to act as a platform to empower and support the wearer during their journey towards positive change.
Continuing on from PALLADIUM’s AW18 ‘Dare The Unknown’ brand campaign, the brand continues to dare the audacious to make positive change for the world. The inspiration for PAMPALICIOUS came from those who dare to demand equality, those who protest for a better world for everyone without compromise. Available in an array of pastel tones including pink, yellow, mint, and baby blue, the PAMPALICIOUS also incorporates a metallic pull-tab referencing the packaging of that youth chew favourite, bubble gum. Additional references to bubble gum include rubber bubble gum lace tips, a translucent bubble gum outsole, and completing the style PALLADIUM’s logo gets a sticky bubble gum update.
PAMPA ORGANIC is catered for those who dare to care. This time PALLADIUM’s flagship style is given an environmentally-conscious update. Both upper and lining are made using organic canvas and laces are completed with biodegradable plastic tips. Recycled rubber outsole and a cork-laminated insole complete the boot. This style is available in six colours including dusk blue and peach pearl.
The season’s third story from PAMPA : Uniform of The People. Inspired by PALLADIUM’s military heritage, the rebooted PAMPA TC 2.0 is designed for those not afraid to protest and disrupt for a better world. PAMPA TC 2.0 is available in three different colourways: titanium, forged iron, and brick dust.
PALLADIUM continues its AW19 journey by exploring its archive and revisiting another classic: PALLAPHOENIX FLAME. A tribute to PALLADIUM’s sporting legacy, Phoenix was the name of PALLADIUM’s sports sub-brand in the 1970s, with Flame the brand’s signature sports shoe.
Reinterpreted as a sneaker, PALLAPHOENIX FLAME carries the aesthetics of its predecessor: Flame shaped-stripes in red and blue appear as an ode to the French Tricolore flag which also features in a more literal and subtle way on the sides of each shoe. PALLAPHOENIX FLAME’s comfort credentials are amplified by the use of a lightweight outsole. Available in either lo-top or hi-top silhouettes, Flame arrives in a kaleidoscope of colour combinations from signature Tricolore to various hues of grey.
Introduced for AW18, PAMPA LITE makes a comeback for AW19. Designed to provide utmost lightness without compromising design details, the LITE family broadens for AW19 with nine distinct sub-offerings including PAMPA LITE CYBER SKIN and PAMPA LITE+ VAPOR WATERPROOF+.
BLANC LITE LOW CUFF from the LITE family is a sneakerised version of the PAMPA. It features a LITE tech outsole and comes as a mid-cuff offering. Available in five different colourways, including red & white and black & white, BLANC LITE LOW CUFF is completed with a soft ribbed ankle cuff.
RETRO LITE SUPPLY also features a LITE tech outsole and is available in a mid-cuff style. It also features the geographic coordinates of Lyon on its side with the flame branding returning as a nod to this season’s Phoenix revival. RETRO LITE SUPPLY is available in nine colourways including all-over black, all-over indigo, all-over red and also a Tricolore.
Combining design markers from its past with up-to date technology and a renewed thirst for exploration, PALLADIUM’s AW19 collection delivers its most ambitious collection to date.
Exploring a zero-gravity theme, PALLADIUM’s iconic city-exploring boot PAMPA is reinterpreted with light-weight and breathable fabrics including the use of knitted fabrics. LITE technology is developed with the latest technology to provide the same comfort and quality as the sturdy soles. PALLADIUM created LITE sole units to enable the urban explorers to continue their quest by wearing the classic PALLADIUM styles.
www.palladiumboots.com