Last year Dickies presented their unique campaign, It Runs Deep, which was locally conceptualized and produced. This campaign opened up the question; what runs deep for you?
It Runs Deep is all about being true to yourself, being unique and living life the way you choose, with no constraints. And who better to share those experiences with than your crew. It Runs Deep is a movement which not only personifies the active lifestyle of its consumer but also expands to the everyday youth who aren’t afraid to show the world who they are and what they stand for.