With an unprecedented 30 mixtapes released, international tours, iconic collaborations, numerous accolades, sharp lyricism, and as a first-generation product of post-oppressive South Africa who’s assumed the responsibility of raising the morale of Cape Town’s rich but often forgotten cultural heritage, Youngsta’s story is one of great depths and unbreakable resilience. Now CAN DO! (which is the consumer facing brand of Nampak Bevcan) have partnered with YoungstaCPT on a project that will see this “Unbreakable Story” told like never before.
“The reason we chose Youngsta CPT as the person we would like to partner with on this project, is because he best represents the unbreakable nature of the cans we manufacture at CAN DO! and because he represents what our brand stands for – choosing the road less travelled, taking ownership and making a success of yourself” –Sine Mkhize (Marketing Manager, CAN DO!)
This project has multiple content layers, with the main ones being a 22min documentary and a music event based experienced for fans and the people of South Africa to enjoy as YoungstaCPT gears up to drop his highly anticipated debut album titled 3T which stands for “Things Take Time”.