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What’s So Different About The Nike Tech Pack?

nike tech pack What’s So Different About The Nike Tech Pack? 1

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What’s So Different About The Nike Tech Pack?

A glimpse of the latest Nike Tech Pack Collection reveals the familiar (jackets and sweatpants that provide warmth via a modern take on fleece and knit) and the unfamiliar (layering pieces including sports bras, crop tops, tights and more). Evolving beloved running and training silhouettes within the collection nods to the future of apparel design at Nike, where a design-forward philosophy that harnesses a commitment to sports innovation takes precedence.

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“We have a powerful vision for Nike apparel: to lead with innovation that makes athletes better, pushing the edges of both performance and style,” says Kurt Parker, Nike’s Vice President of Apparel Design. “Through new manufacturing technologies and new materials, we are driving a bold future where everything is designed with movement in mind.”

In this instance, designers combined a new waffle knit and woven performance materials, which they developed using years of body motion and mapping analysis gathered from studying the top athletes in the world in Nike’s Sport Research Lab. This led to a new expression of Nike Tech Pack for spring 2019: a more versatile package that provides pieces for a range of weather and workouts.

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