South African rapper and producer Luna Florentino has just started his year by announcing that he will be releasing his new mixtape, Fresh Prince of Rustenburg. The mixtape will not be released in the standard format but instead will be rolled out through #MariachiMondays, which is a weekly free music release that will see Luna drop one new song every Monday starting from January 21st.
“I’ve been working on a lot of music and visual content and I needed a way to deliver that without bombarding everyone while still keeping a level of consistency,” says Luna. “In today’s day and age, people’s attention spans isn’t too long because there’s a lot of content to consume, especially on social media. We scroll past a lot of stuff very quickly so the way we consume content is different from how we used to. I didn’t want to drop a mixtape only to have people skim through the songs. I want people to give each song a proper listen before playing the next one and by the time they play the full project, they will have a better understanding of the tape and the sound that I am introducing to the game” – Luna Florentino
The mixtape features 11 songs and is executively produced by The Urban Lunatic and PRXFND, with additional production work by Zolile Radebe. Two hugely talented breakout artists of 2018, Manu WorldStar and Touchline, make up the mixtape’s only two features.
“It’s extremely exciting and refreshing to have Luna finally give out a new offering,” says Punchline label manager, Wandile Madondo. “I appreciate the maturity of his sound which we mainly hear on the second half of the tape. I can’t wait to see how people receive Fresh Prince of Rustenburg.”
Featured image by Sabelo Mkhabela