Two weeks ago Converse South Africa flew down one of their Converse X community members who goes by the name Monica akaMoca to Los Angeles for a global #RatedOneStar affair. This whole Converse experience brought kids from all over the world to celebrate their impulsive, audacious and fearless behavior. The purpose of the trip was a unique one as Converse connected like minded individuals, from different walks of life, together to be part of a global campaign that is set to be rolled out in the year 2019. Besides the commercial side of the experience, the social aspect of it is what made it an amazing time for everyone involved. HYPE got the opportunity to fly down to LA too a couple of days after Monica did to witness how Converse remains to stay ahead through the brand’s unconventional ways of creating timeless moments. The whole trip felt like a Hollywood dream from day one until the last day and so I took some time to talk to talk to Monica about how she captivated the whole Converse trip.
