PUMA Continues Retro Running Tech Anniversary With Cell Venom 29th November 2018 PUMA Following PUMA’s relaunch of the CELL from the 90’s Running archive that saw the CELL Endura back in its OG glory, the CELL Venom is set to drop on 6th December. One of PUMA’s pinnacle models, this iteration is a new innovative take on the archive runner. PUMA CELL technology launched in 1998 and is made up of hexagonal cells in the midsole which provided cushioning for top performance in running. The CELL Venom is now reissued as a lifestyle shoe made for the street for the 20th anniversary of the Cell tech. The chunky, disruptive design is updated with new materials and production techniques, featuring a breathable mesh upper with suede and leather overlays atop an EVA midsole and rubber outsole, with CELL cushioning technology at the heel. It comes in a striking White-Surf the Web and White – Fuchsia Purple colourway.