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FROM THE STREETS TO FASHION WEEK: How Dickies Took Over SA Fashion Week 2018

dickies FROM THE STREETS TO FASHION WEEK: How Dickies Took Over SA Fashion Week 2018 IMG 1647

DICKIES

FROM THE STREETS TO FASHION WEEK: How Dickies Took Over SA Fashion Week 2018

During SA Fashion Week, Dickies, made its own statement on the opening night of the proceedings. A large group of SAFW attendants arrived dressed head to toe in Dickies apparel. The brand was not showing a collection at the event but rather saw this as an opportunity to make a street style statement, gorilla style.

dickies FROM THE STREETS TO FASHION WEEK: How Dickies Took Over SA Fashion Week 2018 IMG 1521 1024x683
The stunt caused a stir amongst the usual fashion week crowd as photographers and guests alike, snapped
shots of the Dickies squad. The brand seemed to be marking its place amongst the runway regulars, and owned
its new held space with pride.

dickies FROM THE STREETS TO FASHION WEEK: How Dickies Took Over SA Fashion Week 2018 IMG 1640 1024x683
The Dickies brand has built its place in South Africa over the past few decades. Starting as the choice brand on
the streets, it has now evolved into so much more. An American brand with its roots in workwear dating back to
1922, Dickies has now been adopted by Braamfontein’s elites in street style, cementing its place in the heart of
the city amongst the ever-growing youth culture.

dickies FROM THE STREETS TO FASHION WEEK: How Dickies Took Over SA Fashion Week 2018 IMG 1542 1024x683
Dickies, has come a long way from the township streets to now being on the front row at SA Fashion Week. The
brand seems to have a lot lined up for the short time that is left in 2018, so keep your eye on Dickies because
we have a feeling that this is just the beginning.

dickies FROM THE STREETS TO FASHION WEEK: How Dickies Took Over SA Fashion Week 2018 IMG 1506 1024x683

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