South Africa’s premium flavoured beer Flying Fish added some flavour in a big way for the launch of the all new Flying Fish Odyssey. The brand transformed the Wing Republic’s famed alley way in the heart of Braamfontein to announce both local and international acts who are set to add some flavour at the Flying Fish Odyssey on Sunday, 25 November2018 at a secret location.
The flavoursome themed launch was hosted by MTV presenter, Sandile GQ, and attended by media, bloggers, creatives and cultural curators who are all challenging convention in their various spheres. Guests were given a taste of what to expect at the November event, while up and coming DJ Trish kept guests entertained.
MC Sandile GQ took to the stage and in an unexpected turn of events introduced to the unsuspecting crowd, American R&B and soul singer Sir. Not only did the singer surprise guests with an unexpected performance of his hit single ‘Old Age’, but he also announced that international artist, Jamaican-born musician Masego and rapper J.I.D will be headlining the Flying Fish Odyssey experience in November. They will be joined by local artists, Moonchild Sanelly, Sho Madjozi, Black Motion, Spoek Mathambo and Manthe Ribane.
The local and international music artists, who represent the Flying Fish ethos, will each create unique experiences in the various flavours of passion of music, fashion, photography, food, art and culture at the Odyssey.
The Flying Fish Odyssey is set to be the most flavourful property to hit Mzansi this summer. This experience conincides with the exciting launch of the new Flying Fish sun-activated design – a first in South Africa. The campaign challenges people to get outside and experience the most of the South African summer with the innovation that changes colour in sunshine.
“Flying Fish is known for adding some flavour to the lives of consumers. With this exciting packaging design and the Flying Fish Odyssey experience, we are taking it to an entirely new level,” says Flying Fish Brand Manager Kerishta Siveraj
The experience will showcase collaborators to create their own unique experiences in spaces such as fashion, music, art, food, photography and culture, taking inspiration from our all new sun activated packaging.
Stand a chance to win tickets to the Flying Fish Odyssey experience by following the brand’s social media pages on Twitter, Instagram and Facebook