In an effort to get more ears to listen to the African New Wave, PatricKxxLee’s label ARTIS launches the Lost Family Playlist Series which is a weekly playlist compiled of great music coming from SoundCloud space not only in South Africa, but also other African countries, such as Botswana, Zimbabwe, Namibia and Nigeria.
“When we hosted my ROAD TO NOWHERE Album Pre-Release Party early October, we wanted to give a few opening slots to artists that make dope music but don’t get a lot of bookings yet. We asked artists to submit their hottest track, and over 150 artists submitted their music within 3 days. There were some real gems in the submissions so we felt that those tracks should be heard, and we figured that there is so much good music coming from the SoundCloud space that just doesn’t get any exposure at all!” – PatricKxxLee explains.
Also citing the reason that the New Wave doesn’t get much attention from traditional media outlets, especially radio, making it really tough for those artists to increase their fan base, PatricKxxLee hopes that the Lost Family Playlist Series will fulfill an important role in getting African underground music heard. Episode 1 features Benvolio RT, Casswellevery, Forest Cry, Mo Perry, LinnieSteez, TriP D, Ayron Smith, LJ Hills, Acidicgod and Tyler Grey. A new episode will be released every Monday and will be hosted on soundcloud.com/worldofARTIS… You can also submit your music via this link bit.ly/LostFamRelease.”