adidas Athletics introduces the brand-new adidas Z.N.E. Hoodie Fast Release, inspired by and designed for athletes who are ready for anything – any time, any day and anywhere. To launch the new hoodie, adidas created a local campaign featuring Springbok rugby captain Siya Kolisi and personal trainer Mapule Ndhlovu, showcasing how they express their born-ready attitude in every aspect of their daily lives. Championing these extraordinary athletes in ordinary, candid moments, the campaign highlights the benefit of wearing the adidas Z.N.E. Hoodie Fast Release and never being more than a rip away from action.
Siya Kolisi, Springbok rugby captain said, “I love the new hoodie – as a sportsman with a fast-moving pace of life, I enjoy the easy-off concept as it saves time in between workouts.”
Mapule Ndhlovu, personal trainer added, “My days are unpredictable so when I have a rare moment to myself, I like to do a quick workout or dance routine to recharge. The fast-release zipper is perfect for these moments because I can be ready for any situation in seconds.”
- Featuring a fast-release zipper, the style-led, high-performance adidas Z.N.E. Hoodie can be opened in one quick movement.
- A high neck and roomy hood allow for a more precise fit, and the iconic white logo and line along the shoulders add stylish detail.
- Crafted from a super-soft, fully sustainable polyester fabric, the reduced-weight hoodie features Climalite technology for moisture management and enhanced comfort in all conditions.