The New Balance 247v2 Sneakers Making A Nod To New Balance’s Heritage

New Balance Athletics, Inc. recently announced the release of the 247v2. As a contemporary evolution, the updated silhouette makes a nod to New Balance heritage while further representing the intersection between where lifestyle and sport meet. The New Balance 247v2 design combines the craftsmanship, technology and fit that New Balance is legendary for and offers the versatility necessary for the modern style seeker and their on-the-go lifestyle. The New Balance 247v2 is available at & New Balance Experience stores, Shelflife, Archive, Sportscene and The Cross Trainer for a suggested retail price of R 1800.00 in men’s and women’s sizing.

The New Balance 247v2 offers a more substantial upper design versus that of the original 247 – perfect for on-the-go comfort and ease, while remaining stylish with chunky elements reminiscent of iconic New Balance styles. The upper includes a single piece toe box, molded TPU eye-row and collar and a sprung sock construction. The style offers a new midsole with exaggerated proportions and flared rear/midfoot area. Taking inspiration from the classic New Balance Rollbar technology, the 247v2 features a medial TPU stability post. The outsole is a new mix of current performance aesthetic, along with the original 247 DNA. The new tooling allows for colour blocking options along the entire outer sole for defined pops of colour. Throughout the season, the New Balance 247v2 will be offered in an array packs that feature premium materials and details.

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