Boiler Room and Ballantine’s Scotch Whisky today announce the launch of True Music Africa, a four-city tour that will take in exciting underground music scenes from countries as diverse as South Africa and Kenya.
Boiler Room x Ballantine’s True Music Africa kicks off in Cape Town later this month with a line-up featuring the most pivotal hip hop artists involved in the local music scene.
Boiler Room and Ballantine’s are committed to supporting and celebrating uncompromising artists who do it ‘their way’. With their True Music platform, the partnership champions artists with a pioneering spirit and challenges them to continue pushing boundaries.
Africa, a vast and hugely diverse continent – culturally, politically and geographically – is known for its myriad musical styles. From gqom to Nairobi nu wave and eclectic afro-fusion, True Music Africa will tell the stories of the varied music scenes sweeping the continent and the key innovators in each space who share the ‘hustle mentality’ – all via compelling documentaries and live-streamed parties to bring Africa’s True Music scene to a global stage.
The Cape Town show features some of the country’s most well-respected original self-starters, including:
Dope Saint Jude
It will all culminate in July when Johannesburg will play host to the True Music Forum, a space for the international music community to learn, exchange and build new ideas through panel discussions and workshops. Look out for further information on speakers and panel topics coming mid next year.
Now HYPE has 2 VIP Ticketsto the Boiler Room event to giveaway which includes an exclusive Ballantine’s mixing evening hosted at the True Music Pop up club (Long Street) on the 22nd of November (Evening before boiler room).
To stand a chance to WIN! head over to TWITTER and answer the following question that we will be asking: WHAT ARE BOILER ROOM & BALLANTINE’S COMMITTED TO? (make sure you tag @BallantinesSA & use the hashtag #TrueMusic)
*Winner will be a announced 21 November 2017
(Please Note That Winners Will Have To Be CPT Based)