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The Jameson Music Video Grant Presents ‘Impepho’ [Watch]

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The Jameson Music Video Grant Presents ‘Impepho’ [Watch]

The Jameson family motto – Sine Metu – means “without fear”, which is why they’ve always sided with the ones who aren’t afraid to put their ideas out into the world. So Jameson recently decided to put their money where their mouth is, and launched The Jameson Music Video Grant. This project challenged local directors to submit an original music video concept and the most authentic, most fearless idea wins R200K to film their music video.

This year’s Jameson Music Video Grant winner is director Carl Houston Mc Millan. His concept was inspired by Impepho, a high-energy track created through cross-continental collaboration. Impepho features musicians Morena Leraba from Lesotho and Mankind from Johannesburg. The music video for Impepho was filmed on location in Lesotho. Impepho was shot over three days in and around the rural village of Semonkong. A passionate and tireless crew braved sub-zero temperatures to capture shots of this insanely textured world – a Lesotho very few people ever get to see.

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