So South Africa’s award-winning hip hop musician and fitness enthusiast, Cassper Nyovest, will host the 2017 finale of the BAR·ONE gym squad which is billed to take place on Saturday 9 December at the UJ Soweto Campus as part of BAR.ONES’ aim to take the brand closer to its passionate consumers. The media launch was attended by celebrities, community members and gym enthusiasts at Orlando Eco Park in Orlando West last week and Nestlé South Africa, which owns the brand that promises energy for a 25-hour day, came up with the BAR.ONE Gym Squad to bring BAR·ONE’S consumers closer to the brand and encourage consumers to lead active lifestyles.
“As a company whose purpose is to enhance quality of life and contribute to a healthier future, Nestlé believes that our brands can be brands with a purpose. BAR.ONE can offer so much more, from special enjoyment moments to activities that can bring people together in a fun and active way so that they can earn their treat,“ – Zanele Mthethwa, Nestlé South Africa’s Head of Chocolate
The finale will kick off with a session led by Cassper Nyovest followed by a high intensity, endurance obstacle course competition between the BAR.ONE Gym Squad leaders and their top performing attendants from the various provinces. The BAR.ONE Gym Squad regional sessions are free and open to the public. To join Cassper Nyovest at the finale consumers need to join their nearest BarOne Gym Squad to be considered to represent their province at the event.