Kendrick Lamar x Nike Partnership Has Officially Been Announced [SneakPeak]

After have a creative relationship with Reebok over the years, Compton rapper Kendrick Lamar has ended his endorsement deal with the shoe manufacturer in favor of signing with Nike. The news came via Kendrick’s Twitter, where he says he’s been rolling with Nike’s classic Cortez model “Since day one” as he has been seen rocking the old-school Cortez sneaker a few times over the past few months and most notably at the very end of the video of ‘ELEMENT’.