Kendrick Lamar’s latest album, DAMN, has been one of the most listened to albums of 2017 and since its drop, there have been plenty of fan theories about the project, including one that Kendrick had plans to release a second album, & another that the album could be listened to entirely in reverse. Now in a new interview with MTV, Kendrick confirmed that he purposely made the album to be played backwards.
“It plays as a full story and even a better rhythm… It’s something that we definitely premeditate while we’re in the studio.” – Kendrick Lamar