PUMA’s TSUGI SHINSEI [SneakPeak] 19th April 2017 news, Sneak peak PUMA have just elevated their sports-inspired Run The Streets footwear platform with the introduction of a brand new silhouette, the TSUGI.‘TSUGI’ translates as ‘NEXT’ in Japanese, and the lifestyle sneaker is inspired by Japanese design, fusing modernity, technology and traditions to bring a new wave of aesthetic to progressive streetwear. With TSUGI, PUMA combines their successful track record in designing Sportstyle Running footwear with their long-standing commitment to push the boundaries of innovation. PUMA injected their most innovative running cushioning technology, the IGNITE FOAM, into the new TSUGI range. So what gives runners optimal rebound and comfort can now be enjoyed by sneakerheads on the streets. First to drop in the range is the TSUGI SHINSEI. ‘SHINSEI’ is Japanese for ‘REBORN’, and the sneaker takes this progressive philosophy a step further, featuring a unique lacing concept for a progressive look and extra comfortable fit.