PUMA’s Global ‘Run The Streets’ Campaign Gets Local Flavor Ft. Gigi Lamayne, Nasty C, Mashayabhuqe & Rolo Rozay (Watch)

The PUMA ‘Run The Streets’ campaign, headed by The Weeknd, gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up IGNITE Limitless and IGNITE evoKNIT sneakers. The South African foursome featured in a television commercial shot by Paul Ward, with a voice over by rapper Tumi and music by Sibot. The local campaign will be driven via PUMA South Africa’s social media channels, feathering images and short videos starring these ambassadors.

“We are excited to have a strong stable of powerful, talented local influencers that can sit alongside Grammy-award winning artist The Weeknd, in our Run the Streets campaign in South Africa,” – PUMA South Africa’s Marketing Director Brett Bellinger

 Watch below:


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