PUMA Launch Swan Pack Collection in Collaboration with NYCB & Kylie Jenner (Watch)

PUMA continue their commitment to inspire women to stay true to themselves with this seasons Swan Pack Collection launched at Lincoln Centre in collaboration with the dancers of the New York City Ballet. As the follow up to the ‘DO YOU’ campaign launched in 2016, NYCB ballet dancers Mimi Staker and Olivia Boisson bring the Swan Pack collection to life on and off the stage, each telling a story of bravery and confidence. The Sportstyle and Training styles from PUMA’s swan-inspired collection follow a black-and-white colour palette, iridescent materials, and feather prints.


Watch  below: