Throughout 2016, the Consortium Tour has taken us around the globe. The Tour made monthly visits to the world’s industry leaders in retail for sneakers and asked them to collaborate with adidas, bringing their own stories and design concepts to a range of footwear models. After the success of the Consortium Tour, for 2017, adidas are going to develop this notion further and ask retailers to partner up and collaborate with one another on models, creating something new and wholly unique. Introducing “Sneaker Exchange”.
Sneaker Exchange will push the boundaries in which ideas are shared, pull each partner from its safe space, push its sense of collaboration into new and exciting territory. We will see sportswear retailer’s work with fashion-oriented stores; women’s retailers collaborate with menswear shops.
In this first installment of adidas Consortium’s most ambitious collaboration series to date, we see influence from Paris and Los Angeles on the EQT Support and Campus 80. The pack includes a Campus 80 and EQT. The Campus 80 has a white high-quality leather upper, an off white rubber sole with royal blue lacing and heel. The EQT support is the moodier, night time counterpart. The sole, too, is off-white but dark navy and deep blue shades dominate the model’s upper.