PUMA collaborates with UEG for the first time in Autumn-Winter ’16. The collection with the Polish brand based out off Warsaw is the first full European collaboration within the PUMA Select line.
PUMA X UEG GRAVITY RESISTANCE was inspired by the human need of reaching higher, travelling farther, exploring more; the need of rising beyond the reason and above the ground. It is a symbol of overcoming our own limitations, not only in sport performance but also in personal evolution with a strong metaphor of cosmic exploration.