The Weeknd Has Become Puma’s Global Brand Ambassador

So The Weeknd has just become the newest member of team Puma as the the Toronto artist announced that he’s been named the Global Brand Ambassador and creative collaborator for the brand. This mean that The Weeknd will have his own collection of sneakers and apparel coming out in 2017, some of which could’ve be seen in that new video for ‘Starboy‘.


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