During that interview with BBC Radio 1’s Annie Mac, Kanye West revealed that he had a conversation with the CEO of the budget shoe purveyor and that he dreams of creating a $30 (about R418) adidas Yeezy sneaker.

“I’m going to adidas and I’m like, ‘adidas, I know you’ve never made a shoe under $50, but we have to make a shoe that costs $30 USD. And I’m gonna wear it–it’s gonna be the coolest shoe of all” – Kanye West

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