Drake’s executive producer and OVO’s Co-founder, Naoh “40” Shebib, takes viewers through the development of his Toronto studio and further more shares his production & workflow tips, with an in depth explanatory of his philosophy in delivering maximum artistic authenticity through simplicity. Referring to his studio as “the craziest production room ever”, this clip reveals how the studio’s isolated location in Toronto has been vital to his and Drake’s continued success.
“This is sort of like our army base off shore that we, like, train for war in. And then when we’re ready, we go to war, and no one sees it coming cause we’re not training in front of anybody’s eyes,” Noah “40” Shebib
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