All Expenses Paid V.I.P Experience to the SAMAs? Amstel Got You

We’re especially excited about the South African Music Awards this year because hip hip the most nominated category across a;; genres this time around. Yup, between Cassper Nyovest, Duncan, K.O, AKA, Reason and DJ Dimplez, it’s likely that the ceremony will inadvertently turn into the Hip Hop awards if things go well.

With that said, as always, HYPE, will be all over it. But there is a chance that YOU could be kicking it at Sun City too, watching the awards live.

For the past 3 years, Amstel has been partnering with the SAMAs and this year is no different. This year’s event will take place on 19 April at Sun City and Amstel will once again be sponsoring the Lifetime Achievement Award. Each year, this award is given to someone who has dedicated their life to their craft and being a beer that truly appreciates the time and effort it takes to be great, this award couldn’t be sponsored by a better brand. Amstel believes that things get better when you take your time and nothing proves that quite like an award that celebrates a lifetime of commitment and passion.

Not one to forget the people who really appreciate great South African music, Amstel is offering fans the chance to win an all-expenses-paid, VIP experience for two to the SAMAs so they can experience it in person. The prize includes flights to and from Sun City; VIP tickets to the ceremony, as well as the official Amstel VIP After Party; and 5 star accommodation in one of South Africa’s most exclusive hotels – The Palace. To stand a chance to win this once-in-a-lifetime SAMA experience, fans must purchase 2 Amstel six packs from their nearest Pick ‘n Pay or Shoprite store, where they will be entered into a draw. Or alternatively, they can take part in the Amstel music quiz on the Amstel Lager Facebook Page, where they will be asked to test their music knowledge. In addition to the grand prize, Amstel music hampers will also be given away weekly.

For all the latest news on Amstel’s support of the best in SA music and the SAMAs, follow Amstel on Facebook (, Twitter (@AmstelSA) and Instagram (AmstelSA). For a full list of nominees, visit


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