adidas Originals is pleased to reveal the official film for the Superstar Supercolor range by Pharrell Williams. The voice-over from Pharrell explains the ethos behind the pack in his own words: “Don’t decide your style based on my style or anyone else’s. What makes us all individuals is that we can all choose for ourselves,” states Pharrell. With 50 unique colours of the iconic Superstar silhouette available in the first-of-its-kind pack, Supercolor presents a choice like never before. 50 colours. 50 choices. Choose your colour.
Alongside the official film, the Supercolor site now hosts a behind the scenes video which delves deeper into the Supercolor concept with Pharrell Williams. “The Superstar is such an iconic shoe and one that has lasted for such a long time, so I felt maybe I would do something I hadn’t seen before” says Pharrell of the release. “I chose 50 different colors of Superstars – tone on tones. When you do 50 colors scattered all over the world, the natural thing is to connect with people – that excites me.”
In addition to this, all 50 Supercolor colourways can now be viewed in detail before purchase functionality is live on March 27th. All can be viewed at www.adidas.com/supercolor