HIP HOP DOMINATIN AT UPCOMING AMSTEL METRO FM AWARDS 26th February 2015 Uncategorized This weekend, only 2 days away, the Metro FM Awards kick off and you best believe HYPE is gonna be all over it like gel in Lionel Richie’s scalp. In partnership with Amstel Lager, who were kind enough to send some tickets and a very cosy digs our way, we are going to find out who will reign supreme according to one of the most influential radio stations in the country. “For the past four years, Amstel has entrenched itself in the local music scene, with the aim of celebrating the time and enjoyment that goes into making great South African music. On the 28th of February 2015, they will be taking this even further. As the country’s number one urban radio station, Metro FM celebrates the best local music that South Africa has to offer and the Metro FM Awards honours those artists who take the time to perfect their craft. So who better to sponsor these awards than South Africa’s premium, slow brewed beer? A beer that really understands the value of taking your time.” The theme for this year’s awards is ‘Celebrating Greatness’ and this idea certainly comes to life when one just looks at the list of nominees. Cassper Nyovest took top honours with a total of seven nominations for his debut album, Tsholofelo, with AKA not far behind him with six nominations. Hip-hop artists dominated the categories including Best Male Album, Best Music Video and Best collaboration. Song of the Year, which happens to be the most sought-after award, sees the likes of AKA, Cassper Nyovest and DJ Dimplez going head to head. However, no matter the genre, all of the nominees have one thing in common; the amount of time and dedication they have spent on their talent to get where they are today. One thing is for sure, Amstel can’t wait to celebrate their greatness. The awards will be taking place on 28 February 2015 at the Inkosi Albert Luthuli Conference Centre (ICC) in Durban and if you’re not lucky enough to be there, you’ll be able to watch it live on SABC 1 at 8PM.