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Zooming In On BLACKBOY (BLVCKBXY) STREETWEAR

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Zooming In On BLACKBOY (BLVCKBXY) STREETWEAR

D  Zooming In On BLACKBOY (BLVCKBXY) STREETWEAR D 240x300South Africa’s street fashion scene is has been growing day by day. Local street brands are on the come-up and this growth phenomenon acts as a testament to the development of our street culture. The streets have undoubtedly become the ideal source dependent on for inspirations & identity. The right to express oneself through the threads that one wears is what street fashion is all about, some call it a fashion truth that reveals one’s true self-worth or relates to certain movement or lifestyle. One street brand that works towards creating a movement, vibe & culture through its garments is BLACKBOY (BLVCKBXY) STREETWEAR and we at HYPE got the opportunity to interview the young brand and discussed how they started out and whether they have a master plan set to penetrate the street fashion industry.
 
When and how did BLACKBOY (BLVCKBXY) STREETWEAR start & what is the brand’s aim within our local street fashion industry?
BLACKBOY (BLVCKBXY) STREETWEAR was an idea I had since 2012, but at the time I had insufficient funds to start up the brand. Then in January this year I finally started working on the brand, with some money I had saved up. I decided to release my winter range which was called “Equilibrium” which means balance and from there I started looking at the brand more as a culture and added some meaning to it.
 
Street brands have been emerging at such a rapid rate and the market is starting to get a little crowded. What would you say differentiates BLACKBOY (BLVCKBXY) STREETWEAR from other street brands on the come- up? Do you have a master plan to set you apart?
That is true, I guess you could call it a master plan, I’m working on a video so I’m hoping that would give my brand a step forward or set the bar higher in terms of street wear clothing.F  Zooming In On BLACKBOY (BLVCKBXY) STREETWEAR F 300x199
 
Where do you get your inspirations from?
Most of my inspiration is derived from Japanese ninja fashion as well as haute couture fashion. From that I merge the two together and create something out of the ordinary, I listen to a lot of dub step music so that is also where I get my concepts from.
 
What is the brand’s philosophy?
Most fundamentally, to represent street wear fashion in South Africa.
 
Your top 5 local street brands?
I would say: Kreative Beings, Unique Icons, Babatunde, 2bop and Carpen Noctem .
 
P  Zooming In On BLACKBOY (BLVCKBXY) STREETWEAR P 200x300Your top 5 international street brands?
dxpe chef, trikki, highsnobiety, crooks & castles, blvck scale.
 
What has been your biggest challenge as a young fashion brand?
Money is the most limiting factor.
 
What kind of threads does BLACKBOY (BLVCKBXY) STREETWEAR have & where can one purchase your products?
It has the Equinox range which consists of leather baseball jackets, tank tops, crop tops, crewnecks, t-shirts as well as baseball t’s made from mesh. To purchase one has to follow @blvckbxystwear on twitter, and I will direct message so we can discuss further details such as deposit and order.
 
Where do you see BLACKBOY (BLVCKBXY) STREETWEAR in the next 5 years?
In stores, television, magazines as well as websites, basically everywhere.
 
One Word that describes you streetwear?
Different.
@BLVCKBXYSTWEARL  Zooming In On BLACKBOY (BLVCKBXY) STREETWEAR L 300x199

Written By: Rudzani “@Roo_AT” Netshiheni

 

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