As hip hop becomes more fashion conscious its become a norm to evaluate and recognize popular fashion street brands that are seen as desirable locally and internationally. And with this statement made I got the opportunity to interview the people behind the fresh and prominent international Pray For Paris brand that has been receiving positive attention from all those fashion conscious. Breaking the international boundaries that once existed, let’s find out more about the brand from the creators themselves.
When and how did Pray For Paris come about?
Pray for Paris was born by the need for an affordable high street alternative which is trend driven yet original.The fashion industry has been in a steady decline for the past decade since ‘fast fashion’ has flourished and spread globally, with help from multinational retail outlets such as Zara and Topshop. Trends seen on the runway at fashion week can now be in a high street store within 10 days and at a fraction of the price. Recently this has been taken to the extreme when outlets copy everything from the designer garment including print, cut and colour. This hits the designers sales and profits hugely and has seen the fashion industry change dramatically, leaving many thinking about the future of the true fashion.
The exposure and popularity that the brand has been receiving just seems to get better better, as Kanye West was even seen rocking one of your shirts, are there any specific people who have a helping hand in pushing the brand?
Our customers are the brands best promotion. They are so excited about the brand and help us to tell the world about Pray for Paris. Which is great!
There are many other brands out there that have gained a certain level of success/failure. What would you say really separates the Pray For Paris brand from the rest?
Pray for Paris isn’t like any other brand, we create pieces of art which are so much more than just clothing. We want people to feel like the most important people in the world when they wear our clothing, and they do! We love our customers.
What range of clothing does Pray For Paris offer?
At the moment we offer t-shirts and hats. However we are expanding into sweatshirts, backpacks and jackets very soon.
How can one get their hands on some Pray For Paris clothing?
At the moment Pray For Paris is exclusively sold through our website www.prayforparis.com
What can we expect in future? any other projects taking place?
Yes we are collaborating with some very interesting brands and artists in the near future. Look out for exclusive pieces and exciting fashion pieces.
One WORD that best describes the brand?
Addictive.
Written by: Rudzani “RooAT” Netshiheni