Thanks to Olmeca Tequila SA, a handful of lucky South Africans will be taking a trip of a life time as the winners of the brand’s largest online treasure hunt. Their destination? The party capital of the world, Ibiza! The trip? A full weekend pass to the hottest parties, headline acts by Martin Solveig as well as French duo Cassius, world-class accommodation, fine dining and a life-time of memories.
Ben Vink, Chantelle Liang, Thabiso Nkadimeng, Warren Talbot, Dave Ireton and Timothy Boyce earned their passports to Ibiza by successfully completing a series of challenges online, uncovering five bottles from the Olmeca Tequila range.
Besides the beauty of the island, winners will experience everything from jet-skiing, banana bus trips, massages and getting their skin sun-kissed on the breath-taking Mediterranean shores of Ibiza.
The online treasure hunt formed part of Olmeca Tequila’s ‘Ibiza Nights Challenge’ which launched at the end of May. The campaign saw the development of a bespoke website featuring a customised instance of Google Maps. “The Olmeca Tequila brand and the development of both modern technology and Social Media have been inseparable for a while now,” says Renzo Puccini Brand Manager for Olmeca Tequila SA. “This campaign was not only fun and engaging but on trend and spoke to our target audience directly,” says Puccini.
From South Africa to Ibiza, follow the Ibiza Nights winners on #OlmecaIbizaNights on their epic trip to the party capital of the world.
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