The popular men’s multi-brand fashion shop that currently has a branch in Parkhurst, J-Sec and has recently opened up in 137 Bree Street in the heart of Cape Town’s CBD. Loom is South Africa’s first retail collaboration with a handpicked selection of cult-status brands including Nike, Adidas, Puma, Comme des Garçons, A.P.C., Fred Perry, Sixpack France, Staple and Odd Future.
“Loom’s collections speak to discerning men who are in search for mature and sophisticated post-youth fashion, which is subtly influenced by streetwear,” says Anthony Keyworth, co-owner of Loom.
Situated between Clarke’s and Paul Smith on Bree Street – Cape Town’s most up-and-coming retail address – Loom occupies a 58 square metre space that was designed and detailed by Keyworth in collaboration with Tonic Design. The interior features colours and shapes inspired by 80’s postmodernism juxtaposed with knackered and exposed brickwork and wood paneling.
Loom also offers a selection of accessories including Italian sunglasses by SUPER, Lego themed notebooks by Moleskine, Denim Wash and Denim Refresh products by Mr. Black Garment Essentials, watches by Nixon and Autodromo, Pantone iPhone and iPad cases, limited edition “DRUGS” coffee mugs by American graphic artist Struggle Inc. in collaboration with Sixpack France and fragrances by Comme des Garçons Parfume, Let’er Buck and Six Scents.