Rita Ora and Superga join forces

UK breakout superstar and RocNation artist Rita Ora has been named the new face of Italian shoe giant Superga.

She is taking the reigns over Alexa Chung who, due to TV commitments in the US, couldn’t continue being the brand’s ambassador.

Ora will be the face of Superga for the Spring/Summer 2013 Collection.

Superga were impressed with the Brit’s sense of style and admit Ora’s street-luxe style caught their attention.

Already boasting three number one singles this year alone, having a self titled debut album going gold and  performing at the Made In America festival, this endorsement deal is a cherry on top of what has been an extraordinary year for Ora.

We look forward to what is set to be a ground breaking collection.

Ndimakazi Mabala

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