PUMA South Africa continues the roll-out of the #DoYou series, where young women share their empowering stories during Women’s Month.
PUMA’s local Do You campaign ambassador, Nomzamo Mbatha, launched her #DoYou anthem video on National Women’s Day, featuring three South African women including Chumani Mtshixa whose personal messages of perseverance and self-empowerment resonate with Nomzamo.
Nomzamo’s anthem video was the culmination of a project launched on International Women’s Day 8 March 2018, when she took to Instagram to invite young women to share their #DoYou stories via social media, to stand a chance of becoming part of a global PUMA platform to inspire young women to become confident, motivated, and uncompromising in every aspect of their lives.
Inspired by their stories, Nomzamo invited Mtshixa, Thembakazi Silevana and Yonela Mabi to spend the day with her on the set of the PUMA South Africa’s seasonal Do You photoshoot in Johannesburg.
“Being a strong woman isn’t about being an”imbokodo” (rock), but rather being human, feeling and being emotional then using that emotion to create a better world around you. My #DoYou story is about caring not just for myself, but for those around me and that is why I create opportunities for other people because I believe we can all aspire to greatness,” – Mtshixa, a Politics and Social science student from Cape Town.
Do You has been a vehicle of female empowerment for the past two years and Nomzamo joined other PUMA ambassadors including professional basketball player, Skylar Diggins-Smith (@skydigg4) and Lauren Lovette (@laurenlovette), New York City Ballet principal dancer and choreographer, in announcing their #DoYou Passion Projects earlier this year.