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adidas Originals #EQT Presents Born in The ’90’s [SneakPeak]

adidas Originals #EQT Presents Born in The ’90’s [SneakPeak] BA7496

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adidas Originals #EQT Presents Born in The ’90’s [SneakPeak]

Today we see further evolution of EQT, a ’90’s footwear franchise that relaunched in January 2017. Fusing archival references with innovative materials and technology, EQT is a symbol of only that which is essential and represents the best of adidas Originals. Pushing newness in product, the March drop continues the bold evolution of the 3-stripes Equipment series, and is available from adidas Originals stores, adidas.co.za, AREA3 and selected retailers.

In celebration of the EQT product dropping today, we present Born in the ’90’s –  a photographic project featuring all ’90’s originals. If you were born in the ’90’s come down to one of the below listed locations to take part in the project.

adidas Originals #EQT Presents Born in The ’90’s [SneakPeak] BA7473 adidas Originals #EQT Presents Born in The ’90’s [SneakPeak] BA7474 300x225 adidas Originals #EQT Presents Born in The ’90’s [SneakPeak] BA7590 adidas Originals #EQT Presents Born in The ’90’s [SneakPeak] BA7716 300x225 adidas Originals #EQT Presents Born in The ’90’s [SneakPeak] BB2791 300x225
Friday 24 March 
Shelflife, Keys Art Mile  from 1pm – 6pm
DJ, food and bar and in store product display

Saturday 25 March    
AREA3, Braamfontein from 10am – 3pm
Premium window display and in-store EQT takeover

Saturday 25 March 
adidas Originals store, Sandton from 10am – 3pm
In-store photo experience

Sunday 26 March 
Thesis, Soweto from 12am – 5pm
DJ, food and non-alcoholic refreshments

Be there to feature in it.

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