So in 2015, the YEEZY BOOST 350 changed the sneaker game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.
Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for color with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.
To cop a pair, the YEEZY BOOST 350 V2 release will take place through an online raffle system, with tickets being drawn at random from entries on www.area3.co.za. Consumers are able to sign up to stand an opportunity to win a chance to purchase a pair of the YEEZY BOOST 350 V2 from 12:00 on Tuesday the 20th of September until 20:00 on Thursday the 22rd of September 2016 on www.area3.co.za.
The raffle winners will be notified via telephone between 12h00pm and 20h00pm on Friday the 23rd of September 2016 and will be invited to come to the store that they signed up for in person to purchase the pair between 13:00 and 15:00 on Saturday the 24th of September 2016. T&C’s apply.